- #1 cycle syncing app on the market
- One of the biggest period trackers in the world
- Trusted by 3M+ women to track their cycle
- Evidence based cycle guidance
- AI advisor and daily guidance for every phase

We build and run the next generation of B2C apps and the SaaS that powers them.
We launch our own ideas and scale them with a small team of AI agents and supersmart people. We have been bootstrapped and profitable since day one. We are growing fast, with a tiny crew building products used by millions worldwide.




New consumer apps and SaaS tools we are not ready to talk about yet. More coming soon.
From the founder
I’ve been building software since 2012. I started with my first website at 12, then built my first app. Since then, I’ve built startups, grown big teams, and sold companies. Made plenty of mistakes along the way. Learned a lot. At the end of 2024, I sold my mental health startup and started building again. I wanted to see how far a company could go with AI doing most of the work. I believe this is the best time to rethink how software is made and how software companies are built.
For the past year, I’ve been quietly building something new. It’s called TBA. The idea is simple.
We build B2C subscription apps people genuinely love, and the infrastructure that powers them.
Our biggest company today is Lively, the period tracker my wife and I founded. It has grown into one of the largest apps in its category in the US. Today, TBA is 6+ products doing $10M ARR. We’ve been profitable since day one and remain completely bootstrapped.
We run on software, AI agents, and a lot of automation. The world has changed. I don’t believe building a huge company requires building a huge team anymore. Today, we generate over $2.5M annually per employee.
Some companies we’ve already sold quietly. Some projects will never be public. Others you’ll see when the timing is right. TBA will always stay a little mysterious.
We’re just getting started. Time to build.